
December 11, 2001
SEATTLE, WA
- Known for its exceptional coffees and intimate store atmosphere, Starbucks Coffee Company has announced its 10-year expansion is now complete. John Rutherford, CEO explains, "Starbucks is now available within 500 feet of anywhere.
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With the exception of the Great Wall of China, Starbucks logos (above) are the only visible manmade structure viewable from space.
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"Our customers expect a high level of service and quick transactions, combined with the convenience of multiple locations. And with a Starbucks density of 12,010 clean, trendy stores per square mile, we give people just that," explains Rutherford.
"I believe Adolf Hitler once said, 'Ich bin ein Berliner.' I don't know about you, but I want hot, delicious coffee anytime, anywhere too."
The Starbucks Plan of 1993 was drawn up between Starbucks Coffee Company and officials in the US government who thought "it was time for a change." Originally slated to be complete in Spring of 1998, the Starbucks Plan ran into controversy as anti-caffeine lobbyists protested throughout the country.
Sue Bownes, president of the Kansas City Anti-Drug Council says, "We were already losing the war on hardcore drugs like heroin and crack. It was time to shift our attention to over-the-counter drugs and drugs in consumer products, like caffeine in coffee. Besides, with all these Starbucks opening, it's so hard to find a Dunkin Donuts."
Despite resistence, the Starbucks Plan has been completed, and stores are now available nationwide. "I love this," explains Ted Carrol, a senior at KCU. "I sneeze, and I end up in Starbucks. I jump, there's a Starbucks. I trip and land in Starbucks. I want to move into a Starbucks."
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